Project

AAoC Visual Identity

Client

Alphabet Alliance of Color

Collaborators

Story 2 Designs
Dante Garcia

Services

Branding
Brand Collateral
Brochure Web Site

Background

AAoC is an alliance of organizations and individuals building a platform of two spirit, black, brown, disabled, femme, gender non-conforming, indigenous, pasifika, queer, trans, people of color who are healers, caretakers, dreamers, organizers, and community leaders by collecting an archive of their stories and experiences.

Approach

The visual identity needed to represent all of the intersectional identities that is AAoC. The primary color palette and brandmark is simple enough to work in different mediums, while the supporting color palette represents the flags of different identities.