Project

Resource Generation Website Redesign

Client

Resource Generation

Collaborators

Story 2 Designs

Services

Web Design
Iconography
UI Style Guide

Background

Resource Generation is a national organization dedicated to the equitable distribution of wealth.

Goal

Design and build a website that better reflected their bold, diverse, growing community of young people living with class and wealth priviledge.

Approach

The brand workshop and stakeholder interviews unveiled the need to take more risks with RG’s tone of voice and overall brand expression. Working within their existing brand, we developed a UI system that reflected their new brand attributes: professional, progressive, and modern. The user experience funnels their users to a trademarked step-by-step quiz to assess class priviledge, highlights the growing community with a custom tool to find a chapter close to you, and offers more resources for young people with class and/or wealth priviledge to handle their wealth equitably.