Project

Shop the Squeeze Campaign

Client

Seattle Office of Economic Development, Seattle Mayor’s Office, Seattle Department of Transportation

Collaborators

Story 2 Designs
Wynn Adele
Audrey Tanberg

Services

Branding
Social Media Campaign Strategy
Illustration
Motion Design
Print

Background

The City of Seattle was looking for creative ways to manage the effect the Seattle Squeeze has on Downtown Seattle’s small, brick-and-mortar businesses and get more people to shop downtown.

Approach

Launch a year-long campaign to encourage locals to patron small businesses Downtown and creatively navigate it’s changing landscape.

Central to the campaign’s personality are the two Pacific Northwest-inspired mascots, Pearl the Squirrel and Simon the Sasquatch. Using custom illustrations featuring this duo, we celebrate the events and activities that Downtown Seattle has to offer, while offering simple step-by-step instructions for participating in our social media contests and navigating transportation updates.

We reached our audiences strategically using digital and physical touchpoints. On the Seattle Office of Economic Developement’s social media platforms, we feature a social media photo contest, with winners chosed weekly,  narrative videos featuring local influencers of diverse backgrounds, and branded posts with helpful information and events.

We designed seasonal bus ads that showed off our mascots to promote the social media contest, and collaborated with Beacon Business Alliance to plan a pop-up event in Beacon Hill for Small Business Saturday.

Impact

A steady increase of engagement on Seattle Office of Economic Development’s social media platforms, active participation in the weekly photo contest with $100 monthly prizes and a marketing package for small businesses featured in winning posts, and upwards of 300 attendees at the Small Business Saturday event in Beacon Hill.