Project

Wildfire Brand Recommendation

Client

Wildfire Project

Collaborators

Story 2 Designs
Resource Media
Dante Garcia

Services

Visual Identity Stylescape
Brand Recommendation

Background

The Wildfire Project offers custom programs to grassroots organizations to build healthier movements. Resource Media and Story 2 Designs were hired by the Wildfire Project to host a communications strategy workshop and present a brand recommendation report with visuals.

Approach

A full day of brand exploration on a remote island in the Pacific Northwest presented an opportunity to deeply understand their brand positioning, values, audience, and vision. What we discovered was a need for a brand that was as bold, progressive, and used their language creatively. This stylescape blends a sense of groundedness with modernity and playfully employs expressive typography to reinforce the phrases they repeat in their programs.