Wildfire Brand Recommendation
Story 2 Designs
Visual Identity Stylescape
The Wildfire Project offers custom programs to grassroots organizations to build healthier movements. Resource Media and Story 2 Designs were hired by the Wildfire Project to host a communications strategy workshop and present a brand recommendation report with visuals.
A full day of brand exploration on a remote island in the Pacific Northwest presented an opportunity to deeply understand their brand positioning, values, audience, and vision. What we discovered was a need for a brand that was as bold, progressive, and used their language creatively. This stylescape blends a sense of groundedness with modernity and playfully employs expressive typography to reinforce the phrases they repeat in their programs.