https://www.xiolugo.com/about-me daily 0.75 2026-02-27 https://images.squarespace-cdn.com/content/v1/602f5b1919292c1c97a53c55/dd322fa6-f65d-4ed2-b497-6100f5e151fa/IMG_4670.jpeg Bio - What’s a xio? I’m Xio (pronounced zee-oh), a creative strategist with more than eight years of experience helping progressive organizations transform big ideas into compelling communications. I work across movement spaces, with most recent experience in immigration, public health, and environmental justice. I partner with nonprofits, advocacy groups, coalitions, and public agencies to develop resonant campaigns and flexible brand systems. I bring a deep knowledge of brand strategy, graphic design, illustration, and communications strategy to help movements tell better stories. I live in a little yellow house in the Pacific Northwest, where I enjoy exploring, making art, and proselytizing about my favorite hot sauce. I bring this enthusiasm to my work, and believe the best work is collaborative, the best systems outlast trends, and fresh creative solutions are what propel movements forward. https://www.xiolugo.com/contact daily 0.75 2021-04-03 https://www.xiolugo.com/work daily 1.0 2026-02-06 https://www.xiolugo.com/work/compass monthly 0.5 2021-02-19 https://images.squarespace-cdn.com/content/v1/602f5b1919292c1c97a53c55/1613716533583-P2YSN8CR44142O5BSWCV/cowomen-QziaoZM0M44-unsplash.jpg Work - COMPASS Brand - Outcome In partnership with Dearborn Strategies, Story 2 Designs, and the rigorous team at COMPASS, we developed a new, focused brand strategy, a bold visual system, and a modern and intuitive website. With these tools in their arsenal, COMPASS was ready to attract new science leaders and continue holding its place as a champion of science communication. https://images.squarespace-cdn.com/content/v1/602f5b1919292c1c97a53c55/1613716679150-4PFU7OZIVHI7D3VPFG1X/COMPASS-Portfolio-mockups-03.png Work - COMPASS Brand Above: Sample pages from the COMPASS Brand Book https://images.squarespace-cdn.com/content/v1/602f5b1919292c1c97a53c55/1613716777888-SQS2YYV0Z35LMFVVIXBO/Artboard+4+copy.png Work - COMPASS Brand Above: COMPASS Custom Iconography https://www.xiolugo.com/work/feelings-poster monthly 0.5 2021-02-19 https://images.squarespace-cdn.com/content/v1/602f5b1919292c1c97a53c55/1613720372592-67ZUA43PJPBINOB1VNT2/sps-poster-mockup-square.png Work - The Feelings Poster - Approach This design shows an environment where several children, accompanied by their Feelings Buddies, are experiencing different emotions. In contrast to the existing SEL posters, this poster gives context to their emotional states, and color (the color of the Feelings Buddies and the reflection) is used to highlight each emotion. The children reflect the racial & cultural diversity in Seattle, and the final poster features the text in nine languages spoken throughout the city. https://images.squarespace-cdn.com/content/v1/602f5b1919292c1c97a53c55/1613720006138-HO6LEIQIZ37JEMQ6FF2X/sps-sketches.gif Work - The Feelings Poster - Process was provided with an initial moodboard and creative brief. Afterward I gathered a few of my own sources of inspiration and began sketching. I created a style that was familiar and comforting to children, using pastels, soft edges, and soft textures. Based off Cooper’s initial sketch of the composition, I illustrated an environment somewhere between reality and fantasy, with the children in their own little world in the trees. https://www.xiolugo.com/work/the-hidden-ecosystem monthly 0.5 2021-02-20 https://images.squarespace-cdn.com/content/v1/602f5b1919292c1c97a53c55/1613721199126-LMJR4G2VNUQS893ZELKF/sdot-personas-square-grid.png Work - The Hidden Ecosystem - Approach The plan centers 10 user personas, called travelers (see image left), and their unique transportation needsThe plan is wrapped in a user-friendly design that centers the travelers and their needs within the ecosystem. The design cohesively connects the print report, website, and supporting graphics, and work within the SDOT color palette. Using modular vector illustrations on an isometric grid, the design was given a sense of dimension and movement, and would being cohesion and flexibility to its print and digital collateral. https://images.squarespace-cdn.com/content/v1/602f5b1919292c1c97a53c55/1613721282645-U4X6EGDI20I8YETE0IZ0/sdot_hover.gif Work - The Hidden Ecosystem - Delightful Moments The print and digital versions of the Hidden Ecosystem graphic are interactive. Inspired by the concept of hidden information (that the plan speaks of revealing and making accessible), icons are hidden in the graphic that can only be revealed using a red lens. https://www.xiolugo.com/work/the-gratitude-report monthly 0.5 2021-02-20 https://images.squarespace-cdn.com/content/v1/602f5b1919292c1c97a53c55/1613785014674-0I83LHYJANT2FSYYPHBY/Pride-2020-Gratitude-Report-Print+Folder18.png Work - The Gratitude Report - Approach With the Creative Direction and partnership of Jordan Green of Story 2 Designs, we designed a powerful and uplifting look for the 2019 report. Weaving new symbolism into the existing brand visual system, we found an elegant balance of form and function. The brand colors distinguish each section, the brand ripples serve as call outs for key pieces of information, and the landscape imagery pushes the concept of the ecosystem uniting it all. https://images.squarespace-cdn.com/content/v1/602f5b1919292c1c97a53c55/1613784722079-7TGBITGP9O6BA7Z1B4PT/Artboard+11+copy+6.png Work - The Gratitude Report Full spread graphic of Pride’s Ecosystem. https://www.xiolugo.com/work/shop-seattle-gems monthly 0.5 2021-02-19 https://images.squarespace-cdn.com/content/v1/602f5b1919292c1c97a53c55/1613755441663-7TELFU2P7UXQU31M4QE8/SmallGemPhotos-41-1-scaled-e1577487475734.jpg Work - Shop Seattle Gems https://images.squarespace-cdn.com/content/v1/602f5b1919292c1c97a53c55/1613755443490-OBI59XUQS55QMDX9SX5C/PhotoContest-50.png Work - Shop Seattle Gems https://images.squarespace-cdn.com/content/v1/602f5b1919292c1c97a53c55/1613755444854-894TXUHXQ5TXXDXUV23L/Trivia-18.png Work - Shop Seattle Gems https://images.squarespace-cdn.com/content/v1/602f5b1919292c1c97a53c55/1613755450057-43HN3XSFWL0908JH0PIC/Screen-Shot-2019-12-17-at-12.54.13-PM.png Work - Shop Seattle Gems https://images.squarespace-cdn.com/content/v1/602f5b1919292c1c97a53c55/1613755444896-0MR4QTTWJ4BSX8LJ2A5F/Shop-Seattle-Gems-Social-Media-Posts.png Work - Shop Seattle Gems https://images.squarespace-cdn.com/content/v1/602f5b1919292c1c97a53c55/1613755443191-N1I78449GO6VZ15T0FQG/Stats-30.png Work - Shop Seattle Gems https://images.squarespace-cdn.com/content/v1/602f5b1919292c1c97a53c55/1613755451801-CU6J8UYDLBQYECBCLGMV/Screen-Shot-2019-12-17-at-12.53.53-PM.png Work - Shop Seattle Gems https://images.squarespace-cdn.com/content/v1/602f5b1919292c1c97a53c55/1613755443778-L9XBEWRJ7W9NM9D1CYJ3/PhotoContest-43.png Work - Shop Seattle Gems https://images.squarespace-cdn.com/content/v1/602f5b1919292c1c97a53c55/1613755489750-YU4T4PVJOT7BAG2QHPU1/Trivia-17.png Work - Shop Seattle Gems https://images.squarespace-cdn.com/content/v1/602f5b1919292c1c97a53c55/1613755493190-BDXB00VBRG7328LKQI9F/Screen-Shot-2019-12-17-at-12.54.36-PM.png Work - Shop Seattle Gems https://images.squarespace-cdn.com/content/v1/602f5b1919292c1c97a53c55/1613755492258-0KZXTV636PZW7FKGEC13/PhotoContest-48.png Work - Shop Seattle Gems https://images.squarespace-cdn.com/content/v1/602f5b1919292c1c97a53c55/1613755592392-84S18S1YKX2XIYI7IL8C/Trivia-19.png Work - Shop Seattle Gems https://images.squarespace-cdn.com/content/v1/602f5b1919292c1c97a53c55/1613755174413-QYXDQHBNIZJF6UR6URWU/SBS-Dayof.gif Work - Shop Seattle Gems - Goal Encourage locals to shop at small businesses in Seattle throughout the holidays. Approach We designed a visual identity that would stand out from the holiday colors and capture the vibrant community of small businesses in our city. We worked with Indie Genius Media to craft video narratives with the help of local influencers like SassyBlack, Chef Tarik Abdullah, Mayor Jenny Durkan, and Sylvia O’Stayformore, to celebrate their favorite hidden gems in the city. The social media component included quirky trivia about Seattle, facts about the impact of small businesses, and the photo contest to encourage community participation. https://www.xiolugo.com/work/repro-legal-helpline monthly 0.5 2021-02-19 https://images.squarespace-cdn.com/content/v1/602f5b1919292c1c97a53c55/1613783063767-M93MCHQ1SQ0OAZMI5SMH/Puzzle-IWH-hero-portfolio.png Work - Repro Legal Helpline Campaign https://images.squarespace-cdn.com/content/v1/602f5b1919292c1c97a53c55/1613777137056-SUDGNMMT9ZP0XA16HEM5/Puzzle-IWH-poster-portfolio.png Work - Repro Legal Helpline Campaign - Goal With COVID-19 creating new obstacles for individuals seeking legal advice for self-managed abortions, the Repro Legal Helpline is more essential than ever. Under the Creative Direction of Marcela Gara of Resource Media, I examined different avenues to reach this national audience, with a specific consideration for non-native english speakers and individuals living in rural areas. With these constraints in mind, we designed a multi-media campaign that humanized the organization, reflected the diversity of their audiences, and demonstrated compassion and dignity for individuals seeking legal help. https://images.squarespace-cdn.com/content/v1/602f5b1919292c1c97a53c55/1613779906013-OWBCIGH22S9ICDI69Z0V/IWH-Business-Card-mockup.png Work - Repro Legal Helpline Campaign - Approach After exploring several concepts, we landed on a narrative that centers the real people on both ends of the Helpline. If/When/How is there to help to put the pieces together. Pastel colors and vignettes of people in their homes feels calm and approachable. The puzzle is the uniting brand element that speaks to the benefit of using the helpline and the experience of working with If/When/How. With this design system, I designed digital ads, posters, print collateral, and swag in three different languages. I also created assets for the video team to create an animated social advertisement, which you can see here. https://images.squarespace-cdn.com/content/v1/602f5b1919292c1c97a53c55/1613782572543-CH99NNLNT3MBZ6OGU5Y3/Puzzle-IWH-sticker-portfolio.png Work - Repro Legal Helpline Campaign You can support this ongoing campaign below.